The Power of Rankings: Quantifying the Effect of Rankings...

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Marketing Science 2018 / 06

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

Ursu, Raluca M.
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2017.1072
Date:
June, 2018
File:
PDF, 934 KB
english, 2018
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