Impulse Buying Behaviour of Generation Y in Fashion Retail

International Journal of Business and Management 2015 / 12 Vol. 11; Iss. 1

Impulse Buying Behaviour of Generation Y in Fashion Retail

Khan, Nasreen, Hui Hui, Lai, Booi Chen, Tan, Yong Hoe, Hong
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Volume:
11
Language:
english
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v11n1p144
Date:
December, 2015
File:
PDF, 278 KB
english, 2015
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