Shifting value perceptions among young urban Indian...

Journal of Retailing and Consumer Services 2018 / 09 Vol. 44

Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation

Mann, Manveer, Kwon, Wi-Suk, Byun, Sang-Eun
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Volume:
44
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.06.006
Date:
September, 2018
File:
PDF, 353 KB
english, 2018
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