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Selling the Extraordinary in Experiential Retail Stores
Jahn, Steffen, Nierobisch, Tim, Toporowski, Waldemar, Dannewald, TillLanguage:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/698330
Date:
June, 2018
File:
PDF, 1.03 MB
english, 2018