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Identifying Non-adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey
Adıgüzel, Feray, Kleijnen, Mirella, Başbuğ Erkan, Burçak, Yozgatlıgil, CeylanLanguage:
english
Journal:
Journal of Consumer Affairs
DOI:
10.1111/joca.12217
Date:
June, 2018
File:
PDF, 1011 KB
english, 2018