The differentiated effect of advertising on readership:...

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The differentiated effect of advertising on readership: evidence from a two-sided market approach

Ivaldi, Marc, Muller-Vibes, Catherine
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Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-018-9464-7
Date:
June, 2018
File:
PDF, 592 KB
english, 2018
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