The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores
Aiello, Gaetano, Donvito, Raffaele, Vannucci, Virginia, Wagner, Beverly, Wilson, JulietteVolume:
9
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2018.1463860
Date:
July, 2018
File:
PDF, 2.20 MB
english, 2018