Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research
Boddy, CliveVolume:
47
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530504700304
Date:
May, 2005
File:
PDF, 73 KB
english, 2005