Social brand engagement: How orientation events engage...

Australasian Marketing Journal (AMJ) 2018 / 05 Vol. 26; Iss. 2

Social brand engagement: How orientation events engage students with the university

Altschwager, Teagan, Dolan, Rebecca, Conduit, Jodie
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Volume:
26
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2018.04.004
Date:
May, 2018
File:
PDF, 828 KB
english, 2018
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