Factors Influence on Packaging Design in an Impulse...

International Journal of Marketing Studies 2015 / 11 Vol. 7; Iss. 6

Factors Influence on Packaging Design in an Impulse Consumer Purchasing Behavior: A Case Study of Doritos Pack

Ahmad, Alaeddin Mohammad K., Ahmad, Qais Mohammad K.
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Volume:
7
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v7n6p92
Date:
November, 2015
File:
PDF, 191 KB
english, 2015
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