Advertising Media Planning in Spain: Models and Current...

Advertising Media Planning in Spain: Models and Current Usages

Bigné, Enrique
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Volume:
9
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1990.11107149
Date:
January, 1990
File:
PDF, 809 KB
english, 1990
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