A Ten Country-Company Study of Sustainability and...

Journal of Macromarketing 2018 / 07

A Ten Country-Company Study of Sustainability and Product-Market Performance

Hult, G. Tomas M., Mena, Jeannette A., Gonzalez-Perez, Maria Alejandra, Lagerström, Katarina, Hult, Daniel T.
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Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146718787017
Date:
July, 2018
File:
PDF, 436 KB
english, 2018
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