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Communicator Attractiveness and Expertise, Emotional Versus Rational Appeals, and Persuasion: A Heuristic Versus Systematic Processing Interpretation
Pallak, Suzanne R., Murroni, Enid, Koch, JuliannVolume:
2
Language:
english
Journal:
Social Cognition
DOI:
10.1521/soco.1983.2.2.122
Date:
June, 1983
File:
PDF, 1.32 MB
english, 1983