[IEEE 2018 13th Iberian Conference on Information Systems and Technologies (CISTI) - Cáceres, Spain (2018.6.13-2018.6.16)] 2018 13th Iberian Conference on Information Systems and Technologies (CISTI) - The online purchasing decision process and consumer loyalty of fashion industry products: Influence of social media and “opinion makers”
Ferrao, Ana Margarida, Alturas, BraulioYear:
2018
DOI:
10.23919/CISTI.2018.8399396
File:
PDF, 257 KB
2018