Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand
Sicilia, Maria, Ruiz, Salvador, Reynolds, NinaVolume:
48
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530604800204
Date:
March, 2006
File:
PDF, 78 KB
english, 2006