Attitude Formation Onlin - how the Consumer's need for...

Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand

Sicilia, Maria, Ruiz, Salvador, Reynolds, Nina
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Volume:
48
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530604800204
Date:
March, 2006
File:
PDF, 78 KB
english, 2006
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