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Behaviour & Information Technology 2018 / 06

Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers’ visual attention

Seo, Young-nam, Kim, Minkyung, Lee, Doohwang, Jung, Younbo
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Language:
english
Journal:
Behaviour & Information Technology
DOI:
10.1080/0144929X.2018.1488993
Date:
June, 2018
File:
PDF, 1.40 MB
english, 2018
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