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The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction
Irani, Neda, Hanzaee, Kambiz HeidarzadehVolume:
3
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v3n3p89
Date:
August, 2011
File:
PDF, 276 KB
english, 2011