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Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach
Nasri, Wadie, Charfeddine, LanouarVolume:
4
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v4n1p168
Date:
January, 2012
File:
PDF, 185 KB
english, 2012