Radicalising the marketing of higher education: learning...

Journal of Marketing Management 2017 / 06 Vol. 33; Iss. 9-10

Radicalising the marketing of higher education: learning from student-generated social media data

Bolat, Elvira, O’Sullivan, Helen
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Volume:
33
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2017.1328458
Date:
June, 2017
File:
PDF, 1.75 MB
english, 2017
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