Don’t You Dare Push Me: How Persuasive Social Media Tactics...

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Journal of the Association for Consumer Research 2018 / 07

Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement

Weiger, Welf H., Hammerschmidt, Maik, Wetzel, Hauke A.
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Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/698713
Date:
July, 2018
File:
PDF, 2.20 MB
english, 2018
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