How Should Retailers Deal with Consumer Sabotage of a...

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Journal of the Association for Consumer Research 2018 / 07

How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?

Nyffenegger, Bettina, Kähr, Andrea, Krohmer, Harley, Hoyer, Wayne D.
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Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/698875
Date:
July, 2018
File:
PDF, 1.01 MB
english, 2018
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