An escalation of commitment perspective on...

Journal of the Academy of Marketing Science 2018 / 6

An escalation of commitment perspective on allocation-of-effort decisions in professional selling

Mayberry, Robert, Boles, James Sanders, Donthu, Naveen
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0591-8
Date:
June, 2018
File:
PDF, 726 KB
english, 2018
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