A 2-tuple integrated DEA-based approach for neuromarketing...

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A 2-tuple integrated DEA-based approach for neuromarketing technology evaluation

Dursun, Mehtap, Goker, Nazli
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Language:
english
Journal:
Kybernetes
DOI:
10.1108/K-01-2018-0014
Date:
July, 2018
File:
PDF, 249 KB
english, 2018
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