Investigating the effectiveness of retailers’ mobile...

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective

Iyer, Pramod, Davari, Arezoo, Mukherjee, Amaradri
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Volume:
44
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.07.017
Date:
September, 2018
File:
PDF, 403 KB
english, 2018
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