Selling strategies: The effects of suggesting a decision...

Journal of the Academy of Marketing Science 2001 / SUM Vol. 29; Iss. 3

Selling strategies: The effects of suggesting a decision structure to novice and expert buyers

Judy A. Wagner, Noreen M. Klein, Janet E. Keith
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Volume:
29
Language:
english
Pages:
18
DOI:
10.1007/bf02890786
Date:
January, 2001
File:
PDF, 1.70 MB
english, 2001
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