Legitimizing public authorities as sponsors: An inquiry...

Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship

Björn Walliser, Mathieu Kacha, Raluca Mogos-Descotes
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Volume:
2
Language:
english
Pages:
8
DOI:
10.1007/bf02893250
Date:
June, 2005
File:
PDF, 159 KB
english, 2005
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