Perceived informative intention in advertising and its...

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Psychology and Marketing 2018 / 07

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila, Quester, Pascale, Tarabashkina, Olga
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21134
Date:
July, 2018
File:
PDF, 564 KB
english, 2018
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