El marketing y las organizaciones no lucrativas: El...

International Review on Public and Nonprofit Marketing 2004 / 06 Vol. 1; Iss. 1

El marketing y las organizaciones no lucrativas: El marketing con causa (MCC)

Azucena Penelas Leguía, Pedro Cuesta Valiño, María del Mar Sarro Alvarez, PgnPablo Gutiérrez Rodréguez
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Volume:
1
Pages:
13
DOI:
10.1007/bf02896621
Date:
June, 2004
File:
PDF, 156 KB
2004
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