The interplay of strategic and internal green marketing...

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The interplay of strategic and internal green marketing orientation on competitive advantage

Papadas, Karolos-Konstantinos, Avlonitis, George J., Carrigan, Marylyn, Piha, Lamprini
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.07.009
Date:
July, 2018
File:
PDF, 629 KB
english, 2018
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