One does not simply meme about organizations: Exploring the...

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Public Relations Review 2018 / 7

One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur

Brubaker, Pamela Jo, Church, Scott Haden, Hansen, Jared, Pelham, Steven, Ostler, Alison
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Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2018.06.004
Date:
July, 2018
File:
PDF, 279 KB
english, 2018
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