The strategic value of advertising expenditures in the...

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Tourism Economics 2018 / 07

The strategic value of advertising expenditures in the tourism and hospitality industry

Qi, Rui, Cárdenas, David A, Mou, Xichen, Hudson, Simon
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Language:
english
Journal:
Tourism Economics
DOI:
10.1177/1354816618786845
Date:
July, 2018
File:
PDF, 191 KB
english, 2018
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