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How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge
Sato, Shintaro, Ko, Yong Jae, Chang, Yonghwan, Kay, MarkLanguage:
english
Journal:
Communication & Sport
DOI:
10.1177/2167479518783461
Date:
July, 2018
File:
PDF, 489 KB
english, 2018