Attention to advertising and memory for brands under...

Frontiers in Psychology 2014 / 03 Vol. 5

Attention to advertising and memory for brands under alcohol intoxication

Orquin, Jacob L., Jeppesen, Heine B., Scholderer, Joachim, Haugtvedt, Curtis
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Volume:
5
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2014.00212
Date:
March, 2014
File:
PDF, 547 KB
english, 2014
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