What's in and what's out in branding? A novel articulation...

Frontiers in Psychology 2015 / 05 Vol. 6

What's in and what's out in branding? A novel articulation effect for brand names

Topolinski, Sascha, Zürn, Michael, Schneider, Iris K.
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Volume:
6
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2015.00585
Date:
May, 2015
File:
PDF, 445 KB
english, 2015
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