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Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
Villacé-Molinero, Teresa, Reinares-Lara, Pedro, Reinares-Lara, EvaVolume:
7
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2016.00204
Date:
February, 2016
File:
PDF, 432 KB
english, 2016