Effects of Mobile Text Advertising on Consumer Purchase...

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis

Hongyan, Lin, Zhankui, Chen
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Volume:
8
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2017.01022
Date:
June, 2017
File:
PDF, 820 KB
english, 2017
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