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Public Relations Crisis and Social Media: An Investigation into Extant and Prospective Consumers´ Perceptions through the Lens of Attribution Theory
Zamani, Efpraxia D, Giaglis, George M, Kasimati, Anna EVolume:
10
Language:
english
Journal:
Journal of theoretical and applied electronic commerce research
DOI:
10.4067/S0718-18762015000200004
Date:
May, 2015
File:
PDF, 408 KB
english, 2015