A Review of Studies on Neuromarketing: Practical Results,...

Journal of Management Research 2014 / 04 Vol. 6; Iss. 2

A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations

Fortunato, Vitor Costa Rozan, Giraldi, Janaina De Moura Engracia, De Oliveira, Jorge Henrique Caldeira
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Volume:
6
Language:
english
Journal:
Journal of Management Research
DOI:
10.5296/jmr.v6i2.5446
Date:
April, 2014
File:
PDF, 112 KB
english, 2014
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