Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs
Maheshwari, Vishwas, Lodorfos, George, Jacobsen, SirilVolume:
5
Language:
english
Journal:
International Journal of Business Administration
DOI:
10.5430/ijba.v5n6p13
Date:
November, 2014
File:
PDF, 331 KB
english, 2014