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Impact of Branding on Impulse Buying Behavior: Evidence from FMCG’S sector Pakistan
Husnain, Mudassir, Akhtar, M WaheedVolume:
7
Language:
english
Journal:
International Journal of Business Administration
DOI:
10.5430/ijba.v7n1p59
Date:
January, 2016
File:
PDF, 210 KB
english, 2016