Socially Irresponsible Corporations and Choices of Consumers: Altruism, Retaliation, or Demand for Reparation?
Chen, Bryan H., Chen, Mei-Hua, Tai, Pei-NiVolume:
10
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v10n2p47
Date:
May, 2018
File:
PDF, 441 KB
english, 2018