Social Media Brand Community and Consumer Behavior:...

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SSRN Electronic Journal 2012

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Goh, Khim Yong, Heng, Cheng Suang, Lin, Zhijie
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Year:
2012
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2048614
File:
PDF, 1.27 MB
english, 2012
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