Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies
van Riemsdijk, Lenka, Ingenbleek, Paul, van Trijp, Hans, van der Veen, GerritaVolume:
7
Language:
english
Journal:
Animals
DOI:
10.3390/ani7120098
Date:
December, 2017
File:
PDF, 1014 KB
english, 2017