Impact of Internal Branding (IB), Brand Commitment (BC) and...

International Journal of Human Resource Studies 2017 / 04 Vol. 7; Iss. 2

Impact of Internal Branding (IB), Brand Commitment (BC) and Brand Supporting Behavior (BSB) on Organizational Attractiveness (OA) and Firm Performance(FP)

Kashive, Neerja, Tandon Khanna, Vandana
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Volume:
7
Language:
english
Journal:
International Journal of Human Resource Studies
DOI:
10.5296/ijhrs.v7i2.11113
Date:
April, 2017
File:
PDF, 474 KB
english, 2017
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