Why Do Users Switch Mobile Applications? Trialing Behavior...

Communications of the association for information systems 2018 Vol. 42

Why Do Users Switch Mobile Applications? Trialing Behavior as a Predecessor of Switching Behavior

Salo, Markus, Makkonen, Markus
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Volume:
42
Year:
2018
Language:
english
Journal:
Communications of the Association for Information Systems
DOI:
10.17705/1CAIS.04214
File:
PDF, 809 KB
english, 2018
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