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Under Interruptive Effects of Rarity and Mental Accounting, Whether the Online Purchase Intention Can Still Be Enhanced Even with Higher Search Costs and Perceived Risk
Liaw, Shu-Yi, Le, Thi MaiVolume:
12
Language:
english
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v12n8p160
Date:
July, 2017
File:
PDF, 1.48 MB
english, 2017