Under Interruptive Effects of Rarity and Mental Accounting,...

Under Interruptive Effects of Rarity and Mental Accounting, Whether the Online Purchase Intention Can Still Be Enhanced Even with Higher Search Costs and Perceived Risk

Liaw, Shu-Yi, Le, Thi Mai
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Volume:
12
Language:
english
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v12n8p160
Date:
July, 2017
File:
PDF, 1.48 MB
english, 2017
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