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The Influence of Positive and Negative Wording and Issue Involvement on Responses to Likert Scales in Marketing Research
Garg, Rajendar K.Volume:
38
Language:
english
Journal:
Market Research Society. Journal.
DOI:
10.1177/147078539603800304
Date:
May, 1996
File:
PDF, 71 KB
english, 1996