From Aaker to Heere: A Review and Comparison of Brand...

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From Aaker to Heere: A Review and Comparison of Brand Personality Scales

George, Jijo, Anandkumar, Victor
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Year:
2012
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2061570
File:
PDF, 724 KB
2012
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