How well do you know your spectators? A study on spectator...

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European Sport Management Quarterly 2018 / 08

How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Kaiser, Mario, Ströbel, Tim, Woratschek, Herbert, Durchholz, Christian
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Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2018.1499790
Date:
August, 2018
File:
PDF, 1.86 MB
2018
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