Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
Yazdani, Elham, Gopinath, Shyam, Carson, SteveJournal:
Marketing Science
DOI:
10.1287/mksc.2018.1101
Date:
August, 2018
File:
PDF, 689 KB
2018